We’re not pitching a feature. We’re pitching a category.
Company Brain plus Agent-as-a-Service — a $500B+ addressable market moving from fragmented tools to unified intelligence.
The timing isn’t a slide. It’s the whole argument.
AI has crossed the threshold for reliable multi-step business automation.
India’s GST, DPDP, and e-invoicing mandates are forcing 60M+ SMEs to replace legacy tools.
The average mid-market company spends $3,500 per employee per year on fragmented SaaS.
Foundation models made context-aware agents affordable for the first time.
No India-born company has attempted this since Zoho.
$500B+ today. Nearly $1T by 2030.
Our serviceable market across India, UK, and US SMB/mid-market — HRMS, Finance, and Collaboration — is roughly $1.73B over the next three years. We’re targeting $2–5M ARR in Year 1, $20–40M by Year 3, $100–200M by Year 5.
Every competitor connects tools. We started with the brain.
| Competitor | The gap |
|---|---|
| Zoho | 45+ tools, no unified data graph, no real agent layer, weak compliance. |
| Salesforce | $150–300 per user, poor India SMB fit, AI is CRM-only. |
| SAP / Oracle | ₹50L+ implementations, monolithic, SMB-hostile. |
| Microsoft 365 + Copilot | Collaboration-only; Copilot is document-centric, not process-aware. |
| Freshworks | Not truly unified — no Company Brain, no Finance or compliance. |
| Darwinbox / Keka | HRMS-only — no agent layer, no Company Brain. |
| Rippling | US-only, expensive, no India compliance. |
| HubSpot | CRM-only, no unified brain, no India compliance. |
Why this gets harder to copy, not easier, over time.
- Organisational memory that compounds with every customer.
- Data network effects across thousands of Indian SMBs.
- India compliance depth competitors won't easily replicate.
- Lock-in earned through value, not contracts.
- Agents that learn from every task they execute.
- A 350,000-strong Chartered Accountant network as a distribution channel.
The path from HRMS wedge to Enterprise OS.
0–12 months
12–36 months
36–60 months
5–8 years
8–12 years
Unit economics built to compound.
The projected trajectory from wedge to platform. Forward-looking targets, not audited results.
| Metric | Year 1 | Year 3 | Year 5 |
|---|---|---|---|
| ACV | $4,800 | $12,000 | $36,000 |
| Gross margin | 65% | 72% | 78% |
| Payback period | 18mo | 12mo | 8mo |
| NRR | 105% | 115% | 125% |
| CAC (blended) | $1,200 | $2,400 | $3,600 |
| LTV (5-yr) | $22,000 | $64,000 | $180,000 |
| LTV:CAC | 18x | 27x | 50x |
Be early to the Company Brain.
Join founders and operators who are done paying for fragmentation.